History and Inspiration of Red Bull Inspired by drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed a unique product and marketing concept, launching Red Bull Energy Drink on April 1, 1987 in Austria. This marked the birth of a brand new product category - Energy Drinks. Convenient Packaging With 24 cans per box, the Red Bull Energy Drink pack is an excellent choice for c-stores and concessions. It provides a fast and simple way to restock vending machines, the office pantry, or your own pantry. Once the plastic wrap is removed, it's easy for anyone to grab a can and enjoy Peach Red Bull Energy...