About Red Bull Red Bull is a renowned energy drink that was inspired by functional beverages from the Far East. The brand was established in the mid-1980s by Dietrich Mateschitz, who not only developed a unique product but also introduced a distinctive marketing concept. The launch of Red Bull Energy Drink on April 1, 1987, in Austria marked the birth of a brand new product category - Energy Drinks. When to Enjoy Red Bull Red Bull is a versatile beverage appreciated worldwide by a diverse range of consumers. It's the go-to energy booster for top athletes, busy professionals, and college students who need a pick-me-up during study...