About Red Bull Energy Drink Inspired by beverages from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He created a unique product and marketing concept, launching Red Bull Energy Drink on April 1, 1987, in Austria. This marked the birth of a brand new product category - Energy Drinks. Today, Red Bull is appreciated worldwide by top athletes, busy professionals, college students, and travelers on long journeys. Packaging and Convenience This pack contains 24 cans of Red Bull Energy Drink, making it an excellent choice for c-stores, concessions, and vending machines. It's also a quick and easy way to restock your...